In todays PPP session we did a SWOT analysis. Something I have done before a lot, from working in management we constantly had to asses competitors and our own business to further ourselves, so I definitely appreciate the importance of it and is something I strive to do constantly within my own practice as an illustrator. I found the second half really useful, with the variations of the SWOT, as I hadn't really heard of them before. I will look to include these when assessing my practice in future.
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